To Sackler or not to Sackler… that is the question

Was it right for various museums and galleries to cease taking funding from the Sackler trust due to the Sackler family’s ownership of Purdue Pharma, a company selling the prescription painkiller OxyContin? Was the Sackler Trust right to respond by ceasing its giving? How and where do we draw lines with regards to the sources of money that we accept through philanthropy? How do we protect the reputation of our institutions, whilst also generating the maximum philanthropic income to deliver our mission?

Read more

Be the director of your own development

develop (n) – grow or cause to grow and become more mature, advanced, or elaborate.

As a Director of Development, the pressures on you can be intense.

Fundraising for your institution is as demanding as it is rewarding, and to succeed you must focus on your own development alongside your institution’s.

Working with a mentor with years of similar experience will pay dividends.

Read more

Governance Effectiveness 2020

,

During a recent governance effectiveness review, I was asked, “How one measured governance effectiveness”? This got me thinking. Every year, the press brings to our attention where the governance in Universities has encountered problems. This year, we have Swansea University, University of Reading, De Montfort University and there will be others which escape press attention. Last year, the University of Bath and Bath Spa University. So, it is useful to consider what can go wrong but also what constitutes good governance practice and what changes might be needed in the future.

Read more

Out of Home Advertising – Top Ten Tips

,

It occurred to me this week that there’s little that polarises views amongst university marketing professionals as much as Out of Home (OOH) advertising. It seems that it is either a critical part of a student recruitment strategy or completely frowned upon, with few ambivalent feelings in-between.

In the big scheme of things, it’s probably not that critical, I will admit. But it can take a big chunk of your budget and it tends to get noticed by colleagues and competitors alike, so it’s worth reflecting on the extent to which it should be included in your marketing plans and how best to make sure your money isn’t wasted.

Read more

Halpin welcomes Project Manager Katie Welsh

Halpin is pleased to announce the appointment of Katie Welsh as Project Manager.

Read more

Development budget essentials to weather the storms ahead

It’s planning time of year in most universities. The time of year when you need to defend your existing resources (see my past blog) and justify any additional requests. Looking ahead to a tough year in HE and, probably, a tough year for fundraising, here is my budget checklist.

Read more

Mind the Gap – marketing’s role in managing student expectations

,

If you take a quick look at the headlines on student experience at UK universities, you’d quickly spot that there is much work to be done. The HEPI/Advance HE 2018 Student Academic Experience Survey showed that less than 10% of students said their academic experience was as expected. At the same time, the recent WonkHE research showed a strong link between loneliness, friendships and involvement with activities on campus.

Read more