Winning the dash to the UCAS deadline (and the race to the summer)

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The UCAS deadline provides an intense pressure point for marketing and admissions teams – and this year the stakes are high. Fewer 18-year-olds, intense competition, the Auger review, political uncertainty…

The good news is that whilst there has to be a final dash towards the UCAS deadline, the race isn’t necessarily won or lost on that date.

At this pressured time of year, you can position yourselves to be in pole position for the next few months by taking a few simple steps:

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Halpin announces latest addition to their growing team of experts

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Halpin is delighted to announce the appointment of Rachel Killian as Senior Consultant.

Rachel is a higher education specialist with 20 years of marketing and recruitment experience gained in both university and agency settings. She applies the principles of marketing to the practicalities of student recruitment, employer branding and youth marketing. Rachel joins Halpin from people management experts Penna where she led their specialist higher education team, supporting universities with student marketing and talent attraction strategies.

Rachel Killian
Senior Consultant

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Unconditional offers. How to discount your reputation.

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The news from UCAS that over a third of students in England, Wales & Northern Ireland received an unconditional offer in the last cycle reminds us how many universities are scraping the bottom of the barrel.

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Desperation. Or Reputation?

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A seriously depressing article appeared in the Sunday Times last weekend (22nd July) on how a number of British universities are resorting to desperation tactics in order to attract the brightest students. This in a year when the number of student applicants is down to its lowest level in a decade.

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The shortcut to empowered communications

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I recently facilitated a discussion at ‘Inspiring Women, Inspiring Women’: a networking and learning event in Devon skillfully organised by Clair Wellsbury-Nye. An impressive, diverse collective of around 15 women attended, and I’ve been mulling over elements of that conversation ever since.

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