Our flagship multi-partner Case for Support project required us to develop a narrative for a £150m cancer research centre campaign being undertaken by Cancer Research UK alongside their partners the University of Manchester and Christie NHS Trust.
Over a short and intensive period of interviews with key stakeholders including world-class scientists and senior leadership (some with very strong views) we extracted key messages and identified common themes. These themes formed the core of the narrative, which we developed into a campaign ‘toolkit’ - elements of which could be used in a wide variety of ways for different audiences.
- Secured multi-partner participation in campaign planning
- Developed and refined messaging in collaboration with ‘on the ground’ staff
- Raised the profile of the campaign across institutions
- A compelling and resonant Case for Support ‘toolkit’