The Augar Report reveals the failure of marketing in universities
Jun 04, 2019
Amongst the many analyses, insights and recommendations in the Augar report, the evidence of the sector’s failure to adopt professional marketing practice becomes all too clear. Many universities appear to think that marketing is about short-term promotional tactics designed to fill places. Reputation. Reputation. Reputation. It’s (nearly) all that matters. Slow to build, quick to destroy.