Are fundraising researchers our next sector leaders?
Jul 02, 2019
Halpin Fellow Jason Briggs asks why more prospect researchers are not stealing the leadership limelight. Prospect Research is now one of the fastest growing professions in fundraising. It grew from traditional desk based research, such as profiling potential donors and their gift potential, to prospect management, the process of monitoring a fundraising pipeline, and now sophisticated data analytics and due diligence.