news & articles

Why are we still uncomfortable with university marketing?

Aug 13, 2019
I’m a parent of an 18-year old, so expect to be targeted with digital adverts. Most of us will also have been exposed to radio, outdoor or even print ads in the last few weeks, alongside the hundreds of thousands of pounds that will be spent on Google to reach those who are actively searching for Clearing places. There is still a sense though, that the higher education sector isn’t entirely comfortable with this type of marketing. Why?

2019. The year Clearing became Cool.

Aug 13, 2019
It doesn’t seem that long ago that going into Clearing was an admission of failure. Failure for the student, because they’d missed their grades. Failure for the university because it was an implicit confession of weakness. How things have changed.

Charterhouse Campaign Feasibility - a case study

Aug 02, 2019
A case study from Halpin's our work with Charterhouse on their fundraising campaign planning study.

The OfS challenges for University Governance

Jul 23, 2019
The need to respond to Government priorities and the OfS is real but the risks in so doing need to be considered and mitigated. Frank Toop discusses.

Can student recruitment and kindness fit together?

Jul 19, 2019
We've been talking a lot about kindness at Halpin recently. Susie has written about kindness in fundraising and Shaun's latest blog reflects on whether it is better to be kind, or right. So I've been reflecting on the role that kindness plays in student marketing and the extent to which it can still be genuine, even if the main purpose is to recruit students.

Taking kindness to a national level

Jul 16, 2019
Do we want to be seen as the arrogant know-it-all who may be pretty good at some stuff but wants to be the centre of attention and have everyone gravitate towards them? Or do we want to be seen as the helpful, generous, open-minded friend who is willing to listen and learn and reach out to help resolve problems? Do we want to be inward-facing and self-centred or outward-looking and interested in others? How about striving to become a sector characterised by kindness: one that is described by those in other countries not just as a world-class system, but as a world-class collaborator and friend?

Will Spinks joins Halpin’s Consulting Fellows

Jul 11, 2019
Halpin is pleased to announce the addition of Will Spinks to its team of Consulting Fellows.

Campaign counting: smoke and mirrors?

Jul 04, 2019
Campaign counting - no one institution counts in the same way, because no two institutions are exactly the same. A campaign should be about what you value, what behaviour you are trying to encourage, what areas you want to expand, what areas you want to encourage to work together. Whilst it is sometimes a surprise to people outside of fundraising teams that not all of the money in Campaign is philanthropic income, all of those thirteen ways of counting were absolutely credible, based on the above factors. So what are the things you need to consider?