Augar’s implications for international student recruitment
Jun 07, 2019
The instinctive reaction for many universities when there is a threat to domestic fee income (whether triggered by a reduction in price, a demographic dip or some other factor) is to look to international student recruitment to ‘plug the gap’. There are no caps on numbers and no caps on fees to worry about. But it’s important for leaders to take a step back and ask some searching questions rather than launch into a ‘knee-jerk’ international student recruitment drive.