Mind the Gap – marketing’s role in managing student expectations
Apr 02, 2019
We can’t remove all of the challenges that students will face whilst at university. But the evidence suggests that there’s a significant expectation gap between what they imagine their student life to be, and the reality of life on campus. So what we can do to better prepare our young people for their experience as a student?
In these straightened times, why should we fundraise for the Arts at all? Aren’t there more important priorities when people are living off food banks and suffering from poor mental health, to name just two examples? We must never forget the things that make us human. There are enough donations to go around, and there is enough funding from government should they choose to deliver it to the hard-pressed Arts and Culture sector.
It intrigues me that most organisations have formal systematic processes in place for planning and building budgets, but fewer have similarly systematic processes which enable them to review their plans, assess the impact of their work and re-shape budgets accordingly.