Why are we still uncomfortable with university marketing?
Aug 13, 2019
I’m a parent of an 18-year old, so expect to be targeted with digital adverts. Most of us will also have been exposed to radio, outdoor or even print ads in the last few weeks, alongside the hundreds of thousands of pounds that will be spent on Google to reach those who are actively searching for Clearing places. There is still a sense though, that the higher education sector isn’t entirely comfortable with this type of marketing. Why?