news & articles

Five features of successful projects

Sep 27, 2019
Throughout our work we have identified a series of factors that lead to a successful project – here are five to get you started. Use them to guide your work internally or to get the best out of consultants who work with you.

Marketing to undergraduate applicant parents

Sep 13, 2019
What about the parents of future undergraduates? What’s their role in the application journey, and what does this mean for marketing?

Developing the Board & Executive connection

Sep 04, 2019
Good interaction between Council members themselves and with the Executive will always be key to understanding the University and good decision-making.

Lessons in leadership from Greta Thunberg

Aug 16, 2019
One of the gifts of getting older is learning from younger people. It’s a joy to see young people like Greta challenging the ‘grown ups’ to do better. There is much we can learn - most of it we may already think we know - but knowledge is nothing without action.

Why are we still uncomfortable with university marketing?

Aug 13, 2019
I’m a parent of an 18-year old, so expect to be targeted with digital adverts. Most of us will also have been exposed to radio, outdoor or even print ads in the last few weeks, alongside the hundreds of thousands of pounds that will be spent on Google to reach those who are actively searching for Clearing places. There is still a sense though, that the higher education sector isn’t entirely comfortable with this type of marketing. Why?

2019. The year Clearing became Cool.

Aug 13, 2019
It doesn’t seem that long ago that going into Clearing was an admission of failure. Failure for the student, because they’d missed their grades. Failure for the university because it was an implicit confession of weakness. How things have changed.

Charterhouse Campaign Feasibility - a case study

Aug 02, 2019
A case study from Halpin's our work with Charterhouse on their fundraising campaign planning study.

The OfS challenges for University Governance

Jul 23, 2019
The need to respond to Government priorities and the OfS is real but the risks in so doing need to be considered and mitigated. Frank Toop discusses.