news & articles

Augar inadvertently reveals HE’s failure in marketing on access and participation

Jun 05, 2019
We are spending more than £1,000,000,000 pa on highly local campaigns run by individual universities, often with a focus on teenagers and with Access Agreements that are to be polite, thin on the ground when it comes to KPIs and real achievements.

The Augar Report reveals the failure of marketing in universities

Jun 04, 2019
Amongst the many analyses, insights and recommendations in the Augar report, the evidence of the sector’s failure to adopt professional marketing practice becomes all too clear. Many universities appear to think that marketing is about short-term promotional tactics designed to fill places. Reputation. Reputation. Reputation. It’s (nearly) all that matters. Slow to build, quick to destroy.

Augar Review - 7.5 is the new 9

Jun 03, 2019
Whilst the details and potential ramifications of the recommendations in the Augar Review are fascinating, I fear there is only really one simple piece of news: £7.5k.

Are your family policies reinforcing stereotypes?

May 29, 2019
Whilst changes in leave entitlements and family structures have taken place, can the same be said for the diversity of policies and procedures, or are universities reinforcing stereotypes of an outdated nuclear family? If so, is that practice unintentionally inhibiting institutional culture and inclusivity?

Kindness - the perfect guide to fundraising?

May 24, 2019
What if we reimagined fundraising using the guiding principle of kindness? Kindness means we can trust one another, and that trust will allow us to try new things and challenge the norms. Our profession needs to regain trust and we have to start with one another.

When is an interim the right answer to a vacancy?

May 22, 2019
Vacancies give you an opportunity to stop and think, and to probe into an area that you won’t get once you have filled that post. When might it be the right time to pause, and use interim resource to analyse and keep the show on the road?

WONKHE 360 Perspectives Report – a sector cry for a new culture of leadership and governance.

May 21, 2019
Well done to WONKHE; their 360 perspectives report is a fascinating read. The message that came out loud and clear for me was the need for the sector to urgently refresh its culture of leadership and governance. A need to be much more open, engaged, transparent and inclusive.

Richard Sved joins Halpin’s Consulting Fellows

May 20, 2019
Halpin is pleased to announce the addition of Richard Sved to its group of Consulting Fellows. Richard is an experienced professional with a strong track record of strategic and operational excellence in the voluntary sector stretching well over two decades.