Campaign counting: smoke and mirrors?
Jul 04, 2019
Campaign counting - no one institution counts in the same way, because no two institutions are exactly the same. A campaign should be about what you value, what behaviour you are trying to encourage, what areas you want to expand, what areas you want to encourage to work together. Whilst it is sometimes a surprise to people outside of fundraising teams that not all of the money in Campaign is philanthropic income, all of those thirteen ways of counting were absolutely credible, based on the above factors. So what are the things you need to consider?