news & articles

10 things HE marketeers can do from home

Mar 31, 2020
Remote working? Here are 10 things that higher education marketeers can do at home that will deliver some positive impact both now and in the future.

International student recruitment in a volatile landscape

Feb 12, 2020
We operate in a volatile global landscape where geopolitical and related factors present risks to some of our core activities. Global events can have an impact – sometimes almost overnight – on international relationships, with the effects cascading rapidly to HEIs and their students.

HE: Marketing & Fundraising Risks & Issues 2020 3/3

Feb 03, 2020
In this third and final article of our series on risks and issues in HE for the new decade, we focus on the fundraising and marketing challenges facing universities in the coming years.

How to rescue 'marketisation' from the sin bin

Jan 20, 2020
Marketisation has become a dirty word in higher education. Halpin Consulting Fellow David Miller suggests how it can be rescued from the sin bin.

3 questions governors should ask of their executive/marketing team

Jan 13, 2020
Once you have your UCAS data, are you confident that you have the full picture? Do you have the assurance you need in order to confidently make your decisions? If not, then try asking these three questions to your Executive/Marketing team to give you further insight and understanding.

Collaborating with your competitors

Nov 29, 2019
We all know there is an increased level of competition between universities. There’s no doubt that this is real; in student and staff recruitment as well as reputation and league tables. It was great to hear about some of the initiatives that are being taken to proactively manage relationships with their local communities and it is clear that this is another area where working in partnership can bring benefits.

GUEST POST: Students finally have their say on Augar reforms

Oct 17, 2019
Recently released HEPI research shows students are ‘unconvinced’ about the appeal of the Augar Review’s reforms to HE student finance, with perhaps the THE summarising it best with their headline ‘Lower Tuition Fees? Meh’

Inequality - calling it out is not enough.

Oct 11, 2019
Working in higher education, we strive to solve the most pressing challenges in the world. Imagining that we can do this as one homogeneous group is a mistake. In fact, it's probably how we got to this situation in the first place.