News & Articles
We like to have our finger on the pulse. Here, you’ll find our entire library of blogs and articles.
If you’d like to write for Halpin as a guest author, we’d love to hear from you.
Inequality – calling it out is not enough.
Working in higher education, we strive to solve the most pressing challenges in the world. Imagining that we can do this as one homogeneous group is a mistake. In fact, it's probably how we got to this situation in the first place.
Mental Health – what are we doing?
Every business wants to perform well, whether that is for-profit or otherwise. But performing well doesn’t have to come at the expense of your mental health. Achieving a balance is absolutely key. After all, who actually thinks family should come second?
What can HE learn from the collapse of Thomas Cook?
What can higher education institutions learn from the collapse of Thomas Cook? Joint CEO Susie Hills considers some lessons we can take from recent events.
Five features of successful projects
Throughout our work we have identified a series of factors that lead to a successful project – here are five to get you started. Use them to guide your work internally or to get the best out of consultants who work with you.
Marketing to undergraduate applicant parents
What about the parents of future undergraduates? What’s their role in the application journey, and what does this mean for marketing?
Developing the Board & Executive connection
Good interaction between Council members themselves and with the Executive will always be key to understanding the University and good decision-making.
Lessons in leadership from Greta Thunberg
One of the gifts of getting older is learning from younger people. It’s a joy to see young people like Greta challenging the ‘grown ups’ to do better. There is much we can learn - most of it we may already think we know - but knowledge is nothing without action.
Why are we still uncomfortable with university marketing?
I’m a parent of an 18-year old, so expect to be targeted with digital adverts. Most of us will also have been exposed to radio, outdoor or even print ads in the last few weeks, alongside the hundreds of thousands of pounds that will be spent on Google to reach those who are actively searching for Clearing places. There is still a sense though, that the higher education sector isn’t entirely comfortable with this type of marketing. Why?
2019. The year Clearing became Cool.
It doesn’t seem that long ago that going into Clearing was an admission of failure. Failure for the student, because they’d missed their grades. Failure for the university because it was an implicit confession of weakness. How things have changed.
The OfS challenges for University Governance
The need to respond to Government priorities and the OfS is real but the risks in so doing need to be considered and mitigated. Frank Toop discusses.
Can student recruitment and kindness fit together?
We've been talking a lot about kindness at Halpin recently. Susie has written about kindness in fundraising and Shaun's latest blog reflects on whether it is better to be kind, or right. So I've been reflecting on the role that kindness plays in student marketing and the extent to which it can still be genuine, even if the main purpose is to recruit students.
Taking kindness to a national level
Do we want to be seen as the arrogant know-it-all who may be pretty good at some stuff but wants to be the centre of attention and have everyone gravitate towards them? Or do we want to be seen as the helpful, generous, open-minded friend who is willing to listen and learn and reach out to help resolve problems? Do we want to be inward-facing and self-centred or outward-looking and interested in others? How about striving to become a sector characterised by kindness: one that is described by those in other countries not just as a world-class system, but as a world-class collaborator and friend?