Higher education marketing is wide-ranging. From developing a distinctive brand and having a clear marketing strategy, to telling your story in a relevant way and offering the right courses to the right markets, it also includes internal communications and stakeholder management.
We’re here to help. If you need to bring in additional resource or expertise, then we can carry out market research for you; from quantitative data on market trends, country analysis and competitor analysis, to qualitative insight into attitudes, behaviours or needs.
If you need an objective view, we can help with portfolio reviews based on recruitment trends, market demand and industry needs, the mapping of applicant or student journeys by different segment to identify the key interactions likely to improve conversion and experience, and the development of marketing strategies at university or portfolio level.
Our team includes expertise in international student recruitment, admissions, marketing strategy and more. They are even available to support your marketing team through Mentoring services.
Short on time? Low on budget? Our Marketing Health Check is a great place to start, for institutions wanting to clarify their priorities and assess what's working and what's not.
Recent Marketing Clients:
City Law School
University for the Creative Arts
Halpin can also help with
City Law School
Since August 2018, Halpin has been working with City Law School, firstly to undertake a review on their market position and more recently to provide strategic advice and support around their decision to restructure the School.