Higher education marketing is wide-ranging. From developing a distinctive brand and having a clear marketing strategy, to telling your story in a relevant way and offering the right courses to the right markets, it also includes internal communications and stakeholder management.
We’re here to help. If you need to bring in additional resource or expertise, then we can carry out market research for you; from quantitative data on market trends, country analysis and competitor analysis, to qualitative insight into attitudes, behaviours or needs.
If you need an objective view, we can help with portfolio reviews based on recruitment trends, market demand and industry needs, the mapping of applicant or student journeys by different segment to identify the key interactions likely to improve conversion and experience, and the development of marketing strategies at university or portfolio level.
Our team includes expertise in international student recruitment, admissions, marketing strategy and more. They are even available to support your marketing team through Mentoring services.
Short on time? Low on budget? Our Marketing Health Check is a great place to start, for institutions wanting to clarify their priorities and assess what's working and what's not.
“Halpin carried out this research for us, identifying and interviewing a range of different graduate employers. Their project management was excellent and the quality and depth of insight that we received provided a good framework for our internal decisions on skills development, curriculum updates and embedding employability at the heart of what we offered to students. We would definitely recommend them for similar stakeholder or market research projects.”
- Kay Jones - Director of Change at City, University of London.
“The University of Sussex wants an Admissions function that is amongst the best in sector. We therefore asked Halpin to review the efficiency and effectiveness of our Admissions office, with a particular focus on the processes and systems needed to deliver on the University’s strategic objectives. The Halpin team worked with our senior Admissions and Student Recruitment managers to review how we currently work, benchmarked this against sector good practice and identified a number of opportunities for improvement and alignment with strategy. We are now developing plans to put these into operation.”
- Dr Tim Westlake, Chief Operating Officer, University of Sussex.
Halpin can also help with
City Law School
Since August 2018, Halpin has been working with City Law School, firstly to undertake a review on their market position and more recently to provide strategic advice and support around their decision to restructure the School.