The higher education sector now largely agrees that students are customers.
Focus on their needs has evolved beyond recognition in the last ten years. Teaching and learning innovations, student experience, mental health and graduate outcomes have now all become core to a university’s strategy.
Our network of Consulting Fellows has expertise in international student recruitment, employer branding, communications, marketing strategy and more.
Attracting prospective students, developing a distinctive brand, employee communications and portfolio analysis all serve the central tenet of being market-focused.
Whether the focus is UK, EU or international student recruitment, employer branding or alumni engagement, this may include some element of research; from quantitative data on market trends, country analysis or campaign results, to qualitative insight into attitudes, behaviours or needs.
We also carry out portfolio reviews based on recruitment trends, market demand and industry needs, map applicant or student journeys by different segment to identify the key interactions likely to improve conversion and experience, and listen to your target audiences through focus groups, interviews or surveys. We carry out competitor analysis to help you understand your positioning, develop marketing strategies at university or portfolio level and work alongside your teams to plan and deliver effective marketing campaigns. We also provide interim staffing. And if you'd like a little extra support, try our Marketing & Recruitment Mentoring services out for size.
Short on time? Low on budget? Our Marketing Health Check is a great place to start, for institutions wanting to clarify their priorities and assess what's working and what's not.
Halpin can also help with